Senior Broadcast Journalist (social media), Yoruba
The BBC World Service is embarking on an exciting journey with unprecedented investment in digital content for Africa and your role will be critical to us in meeting our ambitions.
At the BBC, we believe our mission is to inform, educate and connect the audiences from Africa to the rest of the world. BBC Yoruba digital service aims to deliver our journalism in a lively and engaging fashion, with a focus on interactivity and the promotion of content on social media and across all platforms. As one of our senior social media journalists you’ll have a crucial role in leading our engagement with the audience. By joining BBC Yoruba, you’ll be a part of the new team including Pidgin and Igbo, will serve our audiences in Nigeria and West Africa. They will be based in Lagos, working alongside our operation in Abuja from where the BBC currently produces its Hausa service output. There is a strong emphasis on reaching and connecting with young audiences.
You must have demonstrable experience of working on social media platforms, along with excellent editorial experience and strong writing skills. You will lead the day-to-day running of the BBC Yoruba social media platforms. The successful candidate will be helping to grow our audience reach and engagement, as well as referrals to our content across all platforms. You will report line to the BBC Yoruba Editor. You will provide best practice guidance for the team’s social media activity, using feedback from performance data to drive success.
The Senior Social Media Journalist’s task is to use social media effectively to spot the news as it breaks, curate and cultivate user generated content, identify viral content, develop and manage onsite communities and offsite social presences, with the aim of maximising reach and awareness. You will ensure that the social offer is engaging, coherent, upholds BBC News’s editorial values and further establishes BBC Yoruba as a ground breaking interactive site especially amongst young audiences.
The Ideal Candidate
You will have a successful record of working in an online production environment with demonstrable experience and enthusiasm for social media and interactivity, an excellent knowledge of developments in social media and related areas. You’ll have an eye for a good story, the ability to tell digital stories in Yoruba and English and have video editing skills. It would advantageous if your language skills extended to Igbo, Hausa or Pidgin. You must have strong editorial judgment and a solid understanding of journalistic ethics and libel laws. You will have the ability to create new form/short form content from the development of an idea through to editing and publishing and have experience producing content specifically for social platforms like Facebook and Instagram. You must have a self-learner approach to new technologies and an understanding of their potential is essential.
Salary: Local Terms and Conditions Apply
About the Company
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are very important to us. Please make sure you’ve read about our values and behaviours in the document attached below. You’ll be asked questions relating to them as part of your application for this role.
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.