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Head of Digital & Distribution, BBC Global News

Please Note: The application deadline for this job has now passed.

Job Introduction

BBC World Japan Ltd has been broadcasting BBC World News to television audiences since 1994, providing high-quality, trustworthy news and analysis partially translated into Japanese. BBC Global News Japan Ltd is now aiming to extend both revenue and reach by distributing high-quality translated content from BBC World News and via leading OTTs, news websites, portals, and SNS platforms. We are recruiting a Head of Digital and Distribution to play a key role in developing this new part of our business.

Based in Tokyo, the post-holder will be part of BBC Global News Japan and will be responsible for monetising and optimising the value of BBC World News content, including text and video. Responsibilities will include identifying opportunities and executing new digital sales activity in the market, negotiating and establishing new partnerships, effectively managing external partner and client relationships, and growing revenue from these deals. The post-holder will also help support digital advertising opportunities on and properties. In addition, the post-holder will also be responsible for growing content (TV programmes) sales as well as maintaining the traditional business such as DTH and FTTH-related businesses.

Role Responsibility

  • Accountability for delivering the total revenue for Distribution Department.
  • Assess new digital sales opportunities alongside MD of BBC GNJ and GNL Head of Business Development, in line with the broader digital distribution strategy and deal criteria checklist.
  • Ensure that revenues from digital partnerships are maximised in order to reach BBC Global News Japan’s digital revenue targets.
  • Keep up to date with, and provide regular analysis of, the latest developments in the digital market in Japan, including the position of news content within this environment and competitor activity. Make recommendations for digital sales activity accordingly.
  • Work closely with the Digital Editor of our Japanese site,, to understand the SNS environment, and to help devise suitable content offerings and products for partner platforms.
  • Help launch and then manage new digital deals on other platforms.
  • Track performance of all digital deals and recommend resulting changes to our output.

The Ideal Candidate

  • An excellent understanding of the fast-changing digital media environment in Japan, including how news is accessed and used in a digital and social environment.
  • Proven experience within a digital-media sales environment or in a digital-media related business activity.
  • Proven experience of negotiating and setting-up deals in a digital-media sales environment.
  • A good overview and understanding of existing BBC News digital and SNS products.
  • To be commercially minded, pro-active and to demonstrate initiative.
  • Ability to develop new digital sales opportunities, as well as maximising benefits from existing clients.

Package Description

Contract type: Permanent
Location: Tokyo, Japan


About the Company

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here


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